About Me

I believe in changing the way things are. I believe in changing things for the better. I believe in being passionate about what you do and why you do it.

My personal aim is to lead a stimulating and rewarding life through progressively helping others to achieve what they need in their lives and in their businesses.

Dr Craig French: Director 


I have over 20 years of results focused experience. Throughout my career I have been fortunate to have worked on project development and communications for government and parliament, universities, and for private sector consultancies and charities.

The focus of the work has consistently been on improvement and relationship-building – creating and developing opportunities for organisations, and also for individuals, to explore and expand in positive and sustainable ways. Crucially for me, the work I have undertaken has made a difference and directly influenced outcomes at a local, national and international level.

I have been published in various formats (covering a range of topics and issues) including: a book, academic journals and reports, popular newsletters and magazines, practical toolkits and supporting guidelines, and government documentation.

Over the last 2 decades, I have achieved two Masters degrees and a PhD through research at Glasgow University, and a Certificate in Coaching Practice from APP.

I am also PRINCE2 qualified.

As a coach, my philosophy is simple. There is no magic or mystery to effective coaching. If done correctly, it is a straightforward process of working with a client to identify a way forward, maintaining a focus on consistently moving ahead, and creating the self – belief to get them to their destination. It can be challenging certainly, but also incredibly rewarding and fun at the same time. I think the changes it can make are incredible.

I am a Certified Member of the Association for Coaching.

I am fortunate to have travelled extensively and I enjoy spending time with family and friends, participating in sports, and embarking on fresh challenges. I am also a keen supporter of UNICEF UK, and a number of other national and international charities.